ThinkTank Communications

In a multi-task, multi-screen world, we would all rather let someone else do the driving than venting our rage in traffic.

 

When the Birmingham Jefferson County Transit Authority wanted to announce the arrival of their new commuter route, they looked to Shift to share the word.

 

We focused on the obvious benefits of the new buses which include Wi-Fi, so passengers can now safely do all the things they currently try to do while driving. 

 

Relax, read a book, work or catch up on cute cat videos.

 

We used a modest TV and radio buy, backed up by social media, web banners and a community event to launch the inaugual routes.