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MAKING A CONNECTION IN THE COMMUNITY.

Birmingham-native and Phoenix Suns NBA star, Eric Bledsoe, wanted to find a way to give back to the community that raised him.

 

We helped him help kids get ready for school with backpacks that were filled with school supplies. 

 

3000 people, attended the giveaway event which included inflatables, food, live hip-hip performers and an autograph session.

 

Later the same day, there was a VIP reception for sponsors followed by a followed by a celebrity basketball game with 2000 fans in attendance.

 

Shift created the identity and marketing materials and planned and managed the event. It received national media coverage, including segments on Fox News, CBS Sports and on SLAMonline.com. 

 

Good news for a change!

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