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INVEST IN SWEETNESS.

Baskin Robbin's dream is to be the world’s favorite ice cream brand. And it all starts with finding the right franchisees to help the company grow and bring delicious products to happy guests around the globe. 

 

Not only did Shift help BR develop ways to reach potential owners to increase their presence both in the United States and abroad, we planned the franchise seminars, securing suitable locations, catering, and promotional literature.

 

Direct mail pieces were personalized to an audience in the $250k+ income bracket. 

 

We effectively geo-targeted the right individuals on Facebook and digital campaigns. The seminars were well-attended and led to expansion in Southern California, Georgia, and Alabama.

 

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