ThinkTank Communications

Today you'll find Dunkin’ Donuts in 35 countries around the world; however, there are more areas for the brand to expand and we want to capture the attention of the right franchise candidates – an elite member of society with personal assets of at least $1.5 million.

 

Shift was charged with developing innovative ways to reach potential owners to increase Dunkin's presence both in the United States and abroad.

 

We created clever 3-D direct mail boxes, and invitations to franchising seminars that captured the charm of the brand while conveying key information. 

 

Events were well-attended by the right personnel and led to expansion in Southern California, Minnesota, Alabama and Brazil.