ThinkTank Executive Advisor

As agency of record for The Home Depot Employment brand, we established the brand strategy and executed it through the various media.

 

We built our strategy around the tagline "BUILD SOMETHING," based on our research that associates want more out of a work place than just a paycheck.

 

They want a career. They want opportunity. They want a 401k. And they want respect.

 

Our goal was to turn workers into believers.

 

The campaign actually attracted fewer, but more qualified candidates, improving their applicant-to-hire ratio by 17%.