Little Things Your Brand Can Do Today
I have a special needs daughter. She has a smile you can't resist. She's a pickpocket, too. If you're not careful, she can steal your...
So What Are You Really Selling?
Many clients I have worked in my career think they sell “stuff.” Whether it’s hammers and nails, tickets to sporting events, or plumbing...
A Driving Challenge
I recently had lunch with a friend who told me about her car. The transmission had gone bad and it only allowed her to drive her car...
Look What I'm Looking At
While reading 100 Things Every Designer Needs to Know About People I had to chuckle at one of the simple stated facts: People look at...
What Do You Want to be When You Grow Up?
I was talking to a close friend the other day about a speech he recently gave to an elementary school. There were several speakers...
The Power of Contrast
I took our dog for a walk this morning just before sunrise. As we walked away from our house I looked back and saw the kitchen light was...
Are Termites Eating Your Brand?
I remember once, years ago, watching a commercial about termites. The advertisement showed a colony of termites hidden in the wall of a...